Elevate Your Sanctuary

No pressure. No sales tactics. Just honest expertise.

When you walk into our Lubbock showroom, the first team member to greet you might just be Gracie 🐾 — our golden shop dog with a tail that never stops wagging. Don't worry, she's all love and zero pressure. Come by and find out why she's everyone's favorite part of the visit.

Once Gracie's done saying hello, you'll meet Brad or Steve — one of them is always in the store. Between the two of them, there isn't a hot tub, sauna, or swim spa question they can't answer. They've spent years learning every model inside and out, and they'll take the time to understand what you're actually looking for before recommending anything.

Here's how a consultation works:

• Relax... Enjoy one of our curated craft sodas, some Fiji water, or if you need a little boost, a delicious shot of Nespresso.
• We ask about your space, your lifestyle, and what you want out of ownership
• We walk you through every model in the showroom — sit in them, feel the jets, compare
• We talk through sizing, electrical requirements, and placement options
• We give you honest guidance on budget — including what not to spend money on
• You leave with clarity, whether you buy today or come back in six months

Oh, and if you're lucky, Ruby 🐾— might make an appearance too. It's that kind of place.

Come see why our customers say Alcoe feels more like visiting friends than shopping for a hot tub.

What does "Beyond" White Glove Delivery mean?

Most dealers drop off your hot tub and hand you a QR code to scan for a manual. At Alcoe, delivery day is just the beginning of taking care of you.

Here's what we do that others don't:

• We print physical manuals so you never have to scan QR codes
• We register your warranty and keep track of everything for you
• We coordinate electrical work before we arrive
• We fill, balance, and test your water chemistry on-site
• Anything else you need? Just ask — we'll take care of it

Experience the personal service you deserve.

We don't disappear after the sale.

Some dealers are great at selling you a hot tub — and impossible to reach once you own one. At Alcoe, the relationship starts the moment you walk into our showroom. We're here for every question, every water test, and every service call for as long as you own your spa.

What ongoing support looks like at Alcoe:

• Three factory-authorized technicians with over 60 combined years of experience
• We carry spa parts on our truck — no ordering, no waiting, no second appointments
• 24–48 hour service response — the fastest in the Lubbock area
• Water care guidance anytime you need it — just call or stop by
• We service every model we've ever sold, regardless of year

We know these products inside and out. Alcoe was one of the original dealers for Sundance Spas — we've been selling, installing, and servicing them longer than anyone in West Texas. That kind of experience means faster diagnoses, better advice, and peace of mind that your investment is in the right hands.

Hot tub ownership should be relaxing — not just when you're in the water, but every time you need help. That's the Alcoe promise.